The embattled Etisalat Nigeria has been forced to change its name to 9Mobile following the pull out of Etisalat International. Etisalt International’s\u00a0decision to pull out of Nigeria followed the breakdown of talks to reach a favourable agreement over a $1.7 billion loan owed by Etisalat Nigeria.<\/p>\n
![\"9mobile](\"https:\/\/unn-edu.info\/wp-content\/uploads\/2017\/07\/9mobile-telecom-new-Etisalat-Nigeria-after-Name-change.png\")
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Meanwhile the change of name has been approved at a management meeting held Thursday.<\/p>\n
\u201c9Mobile was unanimously adopted by the company as its new brand name,\u201d an insider in Etisalat Nigeria said.<\/p>\n
The Vice President, Regulatory and Corporate Affairs, Etisalat Nigeria, Ibrahim Dikko, had earlier this week dropped a hint as to what the new name of the company could be.<\/p>\n
He recalled that at the launch of the company in Nigeria in 2008, \u20180809ja\u2019 was adopted to affirm the \u201cNigerianness\u201d of its origin and the company\u2019s sphere of influence.<\/p>\n
However, the Nigeria Communications Commission said that aside changing its brand name to \u20189Mobile\u2019, Etisalat Nigeria must also change its logo and colour.<\/p>\n
The commission noted, however, that the telecommunications company had yet to brief it on the change of brand name.<\/p>\n
\u201cI am not privy to any letter to that effect, neither is the Nigerian Communications Commission,\u201d the Director, Public Affairs, NCC, Mr. Tony Ojobo, said.<\/p>\n
\u201cHowever, brand change involves a lot of processes. The company will need a new logo, colour and even have to call the subscribers to a forum to announce the change of brand name properly.<\/p>\n
This must be done after they might have informed the regulator,\u201d he added.<\/p>\n